Brand AI Score Checker — See How ChatGPT, Gemini & Claude Mention Your Brand | RankLLM
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Brand AI Score Checker

See how ChatGPT, Gemini, and Claude mention your brand across 15 real prompts — get your AI visibility score instantly.

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AI Tools 🔗 Niche Edit Article 📋 Listicle List ⚡ Mix Find Both
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Check Your Brand AI Score

Enter your brand name below. We'll query ChatGPT, Gemini, and Claude across 5 prompts each — 15 total checks — and calculate your real AI visibility score.

🤖 ChatGPT (GPT-4o mini)
✨ Gemini 1.5 Flash
🧠 Claude Sonnet

5 prompts × 3 engines = 15 total checks per scan

Exact name to check across all 3 engines
Helps AI engines identify your brand
Makes prompts more contextually relevant
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Scanning 3 AI Engines…
Querying ChatGPT, Gemini & Claude across 5 prompts each — takes 20–45 seconds
🤖 Querying ChatGPT (5 prompts)
Querying Gemini (5 prompts)
🧠 Querying Claude (5 prompts)
🎯 Computing your AI Score
0%
AI Score

Brand AI Score

ChatGPT
out of 5 prompts
Gemini
out of 5 prompts
Claude
out of 5 prompts

📋 Detailed Results — All 15 Checks

Prompt CategoryAI EngineBrand MentionedResponse Preview

How to Improve Your Score

Build your citation footprint and AI engines will start recommending you.

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Build Niche Edit Links

Get your brand inserted into existing authoritative articles. AI engines cite these when answering recommendation questions.

Run Niche Edit Scan →
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Get Listed in Listicles

"Best X" and "top tools" roundup articles are a primary training signal for AI models. Getting listed boosts your score fast.

Find Listicle Placements →
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Browse the Marketplace

Free placement opportunities on verified AI-cited domains. Browse and send inquiries with no plan needed.

Open Marketplace →
What is Brand AI Score

Your Brand's Visibility Inside AI Answers

Every time someone asks ChatGPT, Gemini, or Claude to recommend a tool, compare platforms, or find the best solution in your category — your brand is either mentioned or it isn't. That mention rate, measured across dozens of real prompts, is your Brand AI Score.

Unlike traditional SEO rank tracking, Brand AI Score measures something different: how often AI engines spontaneously recommend your brand when answering questions your customers are actually asking. It is the new share of voice — except the voice is artificial intelligence, and the audience is anyone using AI search.

A score of 0% means AI engines don't know your brand exists. A score of 100% means you appear in every relevant AI response. Most growing SaaS brands score between 20–60% — with significant room to improve through targeted citation building.

3
AI engines checked simultaneously — ChatGPT, Gemini & Claude
15
Real prompts run per scan across all three engines
5
Prompt categories covering recommendation, comparison & direct queries
60s
Average scan time to get your complete AI visibility score
How It Works

How Your Brand AI Score Is Calculated

We run 15 live queries across 3 AI engines and check whether your brand appears in each response. Here's the exact process:

1

You enter your brand name, website, and niche

The more context you provide, the more relevant the prompts become. Adding your niche (e.g. "link building", "AI tools", "SaaS") means we query AI engines in your specific category — not just generically — giving you a much more accurate picture of your real competitive visibility.

2

We build 5 different prompt categories

We run five types of prompts: best tools in your category, popular brand recommendations, alternative tool suggestions, trusted company lists, and a direct brand query. This mirrors the real variety of questions your potential customers ask AI engines every day.

3

Each prompt is sent live to ChatGPT, Gemini, and Claude

We make real API calls to all three engines — no cached responses, no simulated results. Each engine answers independently, giving you an accurate cross-engine picture. This is exactly what happens when your customers ask these questions in their daily AI usage.

4

We check each response for your brand mention

For each of the 15 responses, we check whether your brand name appears anywhere in the output. A mention means AI recommended, described, or acknowledged your brand in its answer. No mention means your brand wasn't part of that AI engine's answer at all.

5

Your score is calculated as a percentage

Brand AI Score = (total mentions ÷ total valid checks) × 100. If your brand appeared in 9 out of 15 responses, your score is 60%. You also see a breakdown by engine so you can identify where you're strongest and where you have the most room to grow.

Score Interpretation

What Your Brand AI Score Means

Your score tells you where you stand in AI search visibility — and exactly what to do next.

60–100%
✓ Strong Visibility

AI engines know your brand well and recommend it consistently. You're part of the AI-curated shortlist in your category. Focus on maintaining this position through continued citation building and fresh content that AI engines can reference.

20–59%
⟳ Growing Visibility

AI engines are beginning to pick up your brand but not consistently across all prompt types. You're on the radar but not yet a default recommendation. This is the most actionable range — targeted listicle placements and niche edits can move you into the Strong tier quickly.

0–19%
↑ Low Visibility

AI engines rarely or never mention your brand in relevant queries. This is common for newer brands or those without a strong citation footprint. The fix is systematic — get your brand mentioned in authoritative articles, roundup listicles, and review sites that AI engines are trained on.

The 3 AI Engines

Why We Check ChatGPT, Gemini & Claude

Each AI engine has a different training dataset, knowledge cutoff, and recommendation behaviour. Your score on each one can vary significantly.

ChatGPT (GPT-4o mini)

ChatGPT is the most widely used AI assistant globally with hundreds of millions of active users. When someone asks ChatGPT "what are the best tools for X", that recommendation directly influences purchasing decisions. A strong ChatGPT score means you're part of OpenAI's training data and cited sources.

Largest user base globally

Google Gemini

Gemini is Google's AI engine, integrated directly into Google Search, Gmail, and Workspace. With Google's search dominance, Gemini visibility increasingly affects organic discoverability too. Gemini draws heavily from the web index, so brands with strong backlink profiles and authoritative citations tend to score higher.

Integrated with Google Search

Claude (Anthropic)

Claude is Anthropic's AI assistant, known for being detail-oriented and nuanced in its recommendations. Claude is widely used by developers, researchers, and enterprise teams. A strong Claude score signals that your brand is cited in high-quality, substantive content — the type Claude trusts when forming recommendations.

Preferred by enterprise & dev teams
Why It Matters

Why Brand AI Score Is the New SEO Metric

AI search is changing how people discover brands. Here's why tracking your AI Score matters more than ever.

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AI search is growing faster than traditional search

Millions of users now start their product research on ChatGPT, Gemini, or Claude rather than Google. If you're not visible in AI answers, you're missing a fast-growing discovery channel your competitors may already be capturing.

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AI recommendations carry high purchase intent

When someone asks an AI "what's the best link building tool" and it recommends your brand, that user is at the bottom of the funnel. AI-driven recommendations convert at high rates because users trust the AI's synthesis of information.

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Citations drive AI visibility — just like backlinks drove SEO

AI engines are trained on web content. Brands mentioned frequently in high-quality articles, listicles, and review sites get included in AI training data and referenced more often. Building citations is the GEO equivalent of building backlinks.

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Your competitors are already tracking this

Forward-thinking SaaS brands are already measuring and optimising their AI visibility. Brands that build their citation footprint now will be much harder to displace once AI search matures — just like early SEO winners held rankings for years.

Improve Your Score

Three Ways to Increase Your Brand AI Score

AI engines recommend brands that are cited widely in authoritative content. Here are the three most effective tactics to improve your score.

Tactic 01

Niche Edit Placements

Find existing articles on authoritative domains that already discuss your topic and get your brand inserted naturally into the body content. AI engines crawl and reference these articles heavily when forming recommendations. One well-placed niche edit on a high-DR domain can move your score noticeably within weeks.

🔗 Run Niche Edit Scan →
Tactic 02

Listicle Inclusions

"Best X tools", "top Y platforms", and "X alternatives" roundup articles are among the most-cited sources in AI training data. Getting your brand added to relevant listicles on established sites is one of the highest-leverage moves for AI visibility. Our Listicle Finder scans any domain for the right articles.

📋 Find Listicle Placements →
Tactic 03

Marketplace Opportunities

The RankLLM Listicle Marketplace is a curated directory of live placement opportunities on verified domains that AI engines already cite and trust. Browse active articles, filter by niche, and send placement inquiries directly to article owners — completely free, no subscription needed.

🛒 Open Marketplace →
FAQ

Brand AI Score — Frequently Asked Questions

What exactly is a Brand AI Score?
Your Brand AI Score is the percentage of AI engine responses that mention your brand when answering relevant recommendation or comparison prompts. We run 15 live queries across ChatGPT, Gemini, and Claude and check how many responses include your brand name. A score of 60% means your brand appeared in 9 out of 15 responses.
Is the scan using real AI responses or cached data?
Every scan uses live, real-time API calls to ChatGPT (OpenAI), Gemini (Google), and Claude (Anthropic). We never cache or reuse responses. Each scan reflects the current state of each AI engine's knowledge, which can change as their training data is updated.
Why does my score differ across ChatGPT, Gemini, and Claude?
Each AI engine has its own training dataset, knowledge cutoff, and recommendation algorithm. A brand that is heavily cited on web content indexed by Google may score higher on Gemini. A brand mentioned frequently in technical articles and documentation may score higher on Claude. These differences show you where to focus your citation building efforts.
How often should I check my Brand AI Score?
We recommend checking monthly as a baseline, and after any significant link building or content campaigns. AI engine training data updates on varying schedules — ChatGPT's knowledge cutoff updates periodically, Gemini incorporates new web content more frequently. Tracking monthly gives you a clear trend line.
How long does it take to improve my Brand AI Score?
The timeline varies by tactic. Listicle placements on high-authority domains that are already in AI training data can sometimes show results within 4–8 weeks. Niche edits on well-indexed articles can show faster results. PR campaigns and broader citation building typically take 3–6 months to meaningfully shift a score. Consistency matters — each new citation compounds over time.
Can I check a competitor's Brand AI Score?
Yes — simply enter a competitor's brand name and niche instead of your own. This gives you a useful benchmark. If a competitor scores 70% and you score 20%, you know exactly how large the visibility gap is and can prioritise your citation building efforts accordingly.
Does a high Brand AI Score guarantee sales?
Brand AI Score measures visibility — how often AI engines mention your brand in relevant answers. Higher visibility means more potential customers encounter your brand during AI-assisted research. Converting that visibility into sales depends on your offer, pricing, and landing experience. But brands with zero AI visibility are simply not part of the consideration set at all.
How many free scans do I get?
Every registered user gets one free Brand AI Score scan with no plan required. After your free scan, you need a paid plan (Starter at $20/mo, Professional at $50/mo, or Agency at $100/mo) to run unlimited scans. All paid plans include unlimited Brand AI Score checks as well as LinkRadar scans for niche edits and listicle placements.

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